G&H Orthodontics needed a 40 x 50 trade show booth for the American Association of Orthodontists Convention. I chose a pop art theme to make their booth stand out in the sea of other bracket imagery at the convention. Orthodontists require a great deal of training and skill to practice their craft so the comparison to art came naturally, and the subtle pop art design differentiated their brand at the show. Product photography was by the very talented, Kevin Foster.
